Earning Money with Pay Per Click Advertising – Geek Think

Some marketers do not succeed in using PPC campaigns and Google to earn money. Because they do not get the click through they are expecting for. Sometimes you can do everything right but still not drive traffic.
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There could come a time when you are in a market that is extremely competitive. If you’re paying the minimum for your keywords, bidding lower than the competition then your ads will not show up in high page rank, and no one will see your ads. If you don’t increase your bid you will be wasting your time. And if you raise your bid but your offer isn’t good or sales copy isn’t good then you will be wasting money. Everything has to be right to make money.
One other thing to consider about ppc campaigns is that you must do tracking and testing. Always test different headlines and different ads and see which ones work best. Also test keywords and track them to see which are making you money and which ones are losing you money. You can test the landing page (website), maybe change the headline there, or the color scheme or the opt in box, maybe change around the copy, whatever it takes to tweek and improve. You can and will make money with ppc and adwords if you do it right, dont just jump in and start spending money on keywords. Research, see what the competition is doing, come up with a plan, and make some money.
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Product Description

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    {bingnews|100|campaign}{pixabay|100|campaign}Image from page 387 of “Canadian forest industries 1892-1893” (1893)
    Title: Canadian forest industries 1892-1893
    Identifier: canadianforest189293donm
    Year: 1893 (1890s)
    Subjects: Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries
    Publisher: Don Mills, Ont. : Southam Business Publications
    Contributing Library: Fisher – University of Toronto
    Digitizing Sponsor: University of Toronto

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    Published on the First of Each Month —BY— JLTi.TH.JJR O. MORTIMER Office. 75 Canada Life Assurance Building Toronto, Ontario TERMS OF SUBSCRIPTION: One Copy One Tear, in advance $1.00 One Copy Six Months, in advance 50 Foreign Subscriptions, $1.50 a Year Advertising Rates Furnished on Application J. S. Robertson, – – – Editor. The Canada Lumberman is published in the interests of the lumber trade and of allied industries throughout the Dominion, being the only re- presentative in Canada of this foremost branch of the cummerc? of this coun- try. It aims at giving full and timely information on all sutiects touching these interests, discussing thes^ topics editorially and inviting free discus- sion by others. Especial pains are taken to secure the latest and most trustworthy mar- ket quotations from various points throughout the world; so as to afford to the trade in Canada information on which it can rely in its operations. Special correspondents in localities of importance present an accurate report not only of prices and the condition of the market, but also of other matters specially interesting to our readers. But correspondence is not only welcome, but is invited from all who have any information to com- municate or subjects to discuss relating to the trade or in anyway affecting it. Even when we may not be able to agree with the writers we will give them a fair opportunity for free discussion as the best means of eliciting the trv.’h. Ariy items of interest are particularly requested, for even if not of great importance individually they contribute to a fund of information from which general results are obtained. Advertisers will receive careful attention and liberal treatment. We need not point out that for many the Canada Lumberman, with its spe- cial class of readers, is not only an exceptionally good medium for securing publicity, but is indispensable for those who would bring themselves before the notice of that class. Special attention is diiected to "Wanted" and " For Sale" advertisements, which will be inserted in a conspicuous posi- tion at the uniform price of 15 cents per line for each insertion. Announce- ments of this character will be subject to a discount of 25 per cent, if ordered for four successive issues or longer. Subscribers will find the small amount they pay for the Canada Lum- berman quite insignificant as compared with its value to them. There is not an individual in the trade, or specially interested in it, who should not be on our list, thus obtaining the present benefit and aiding and encour- aging us to render it even more complete. THE FORESTS DISAPPEARING. In the Lumberman of last month we published a brief extract from a paper by Mr. Henry Gannett, geographer of the United States Geological Survey, in which he attempted to prove that the beneficial influence of forests was not nearly so important as generally sup- posed, and that in some cases this influence was detri- mental. He made the further remarkable statement that "there is to-day nearly, if not quite as great an area of woodland in the United States as when the white man set foot on our shores." These statements are so contradictory of the general principles that underlie the foundation of forestry, and be- sides are so far afield from the generally accepted belief that the forests of both the United States and Canada are becoming rapidly depleted, that they are being vigorously challenged on different hands. Some of our lumber contemporaries have reminded Mr. Gan- nett of the old adage, "Shoemaker stick to your last," and whilst admitting his abilities in his particular field do not hesitate to intimate that he may get lost in the woods when he gets out of that field. The most important and valuable reply to Mr. Gan- nett, has come from Mr. B. E. Fernow, chief of the Forestry Division of the Agricultural Department. He says: "Briefly, regarding the status of our timber sup- ply Mr. Gannett says that the wooded area of the United States covers approximately 1,113,060 square miles (712,320,000 acres); that each acre produces annually forty cubic feet of wood; that we consume annually between twenty billion and twenty-four billion cubic feet of wood (accepting the estimate made by the forestry division); that, therefore no shortage is to be feared, but that no overproduction of from six billion to ten billion cubic feet of wood takes places on this area. With more knowledge than Mr. Gannett in these matters, I venture to say that his figures exceed at least ten times the actuality. How he arrived at his extrava- gant figures I am at a loss to understand. Since the question of wood growth per acre per year is of consid- erable general interest, I will explain its condition more fully, and cite statistics of more than usual reliability, which are fortunately available to me. "In the well-managed forests of Prussia (some 35,- 000,000 acres), largely stocked on poor land, the average total production of wood per acre for a long series of years has not been more than twenty-one cubic feet, but this includes branch wood, brush and roots, which are not used in this country. Of this only fourteen percent., or hardly three cubic feet, represents material fit for the industrial uses, and we should add that in the United States firewood is also made from such material. "In the government forests of Prussia (some 8,000,000 acres), exemplary in their management, the production reaches nearly sixty cubic feet. The highest wood pro- duction in German forests is reported from Baden (only 4,330,000 acres of forest), with somewhat over fifty cubic feet of wood per acre per year. Assuming also a larger per cent, of sizable timber, namely, twenty per cent., we would find the annual production per acre of such material as we are in the habit of using at the rate of ten cubic feet per acre. Competent writers on the sub- ject who believe that the Government report understated the annual growth have calculated the same to be as high as fifty-five cubic feet per acre (see report of For- estry Division, 1886, page 184), of which thev assume twenty-seven per cent to represent wood over three inches in diameter. Even this larger figure would bring the product of sizable wood to less than fifteen cubic feet per year. And I repeat, what is well known, that in the United States we hardly use the smaller sizes even for firewood. "To come now to the more familiar measurements, we can figure out the possibilities or probabilities in the following manner, leaning toward extravagance rather than conservatism : Any lumberman acquainted with the various forest regions of the United States will admit that, leaving out the exceptional conditions on the Pacific Coast, a cut of twenty thousand feet (board measure) per acre from our virgin forests would be an absurdedly large average estimate. "This would represent, with excellent practice in the preparation of the material, say two thousand cubic feet of round forest grown timber; and since the trees cut to yield such material are at least one hundred and fifty years old—they are in reality mostly over two hundred years old—the annual production would appear under such conditions as fourteen cubic feet per acre per annum, or about as much as the most advantageous results reported from well-managed German forests. "Apply this most extravagant figure to the area as given by Mr. Gannett, and we find that our consumption at present is from 10,000,000,000 to 14,000,000,000 cubic feet in excess of what the area could possibly produce as an annual crop, or that we are cutting into our capital to the extent of more than fifty per cent, of our con- sumption, and not, as Mr. Gannett would have it, that we are laying up for the future, which, by the way, increases the demands for raw material at the rate of more than thirty-five per cent, every decade." The similarity in lumber conditions in the United States and Canada and the attention that is at present being given to the question of forestry in this country will give Canadian lumbermen an appreciative interest in this discussion, and especially in regard to the data of conditions in Germany furnished by Mr. Fernow. A NEW MARKET FOR LUMBER. Distance is a trifling barrier to the expansion of trade in the present day. Custom house lines may shut out near neighbors from doing business with one another, but in an age when the railroad, the telegraph and the telephone are bringing the most distant peoples into near and immediate contact, one with the other, having the market and the goods for the particular market and all else is easy going. Nor need clime, color ot nationality be a barrier to business. Business knows none of these distinctions. Business knows business only. A suggestion has come from the United States Consul at Jerusalem that it may be expected before long that America will find in this ancient city a large and profitable market for lumber. Jerusalem has a boom on, or coming, that bids fair to eclipse any- thing ever achieved by the boomiest of western towns, "The foundation of the coming ‘boom’," says the Tradesman, "is a sentiment not less potent than that which sent all Europe upon the Crusades to that shrine, with the additional elements that there are many more people interested now than there were during any of the crusades. They are far better clothed, fed and have more money in their scripts. Besides the means of transportation now is as far ahead of that age as steam ships and railroad cars are ahead of walking. The en- tire Christian world, Protestant, Catholic and Greek, is agitating the project of holding a grand reunion or jubilee on the 19th centennial of the greatest event in the world’s history. The idea is likely to spread like wild fire. There are no religious, political or financial interests to oppose it. The Turkish Government cer- tainly will not, because such a gathering will afford the only opportunity the future offers to relieve it of impend- ing bankruptcy and dissolution. The Armenians and the Asiatic Jews will hail it as a possible relief from ages of persecution. "It must be borne in mind that Jerusalem is now in direct railway, steamship and telegraphic communication with all the civilized world. Since the completion of the railroad from Joppa, shrewd financiers have anticipated something like the proposed celebration and the price of lands and lots in the holy city and the region round about have increased enormously. In his official report the United States Consul in that city says: "Two acres that were sold in 1890 for $250 per acre, sold in 1891 for $750; twelve acres, sold in 1890 for $435 per acre, sold in 1892 for $2,178 ; seven acres sold in 1886 for $363 per acre, sold in 1892 for $6,534; two acres sold in 1886 for $1,200 per acre, sold in 1892 for $3,000. These are not in one section or locality, but in different directions about the city, varying from one-fourth of a mile to one mile distant from the town." "There is no great available amount of timber within two thousand miles of the city. If the sentiment, or craze, develops to the extent it bids fair to do, the World’s Fair, based on a sentiment purely worldly and in honor of a lucky adventurer, will pale into insig- nificance. There will be lots of hotels, dwellings and other dwellings needed to accommodate the vast crowd of visitors who will attend the anniversary, the pilgrims who will hereafter annually visit the city and the hordes of people who will take up their permanent abode in the city, or near it, when the facilities for procuring a sus- tenance makes living there possible. The holy city is about on the same parallel of latitude as Brunswick or Danen, Ga., and the timber of the South is about as near and more easily available than the forests of Ger- many, Sweden or Norway. "It may appear to many that this a long look ahead, but seven years will decide the matter, and if there is a prospect for a shower of mush it is well enough to have our bowls right side up. Strange things are liable to happen any time during this rushing age. EDITORIAL NOTES. The Timber Trades Journal, of London, Eng., in an article of considerable length says that "there is no doubt that this is the timber of the future. The forests of these gigantic pines are practically inexhaustible, and the facilities for bringing it to the markets of Europe are daily increasing. It stands well in water, and is being largely used in the Canadian ship canals for the lock gates where their own yellow pine is available. Speak- ing of the British market, we think it is merely a ques- tion of time before it becomes as common in use a*s pitch pine." Some time ago the lumber dealers of Manitoba formed a combine to fix prices and prevent cutting that threatened only to bring disaster on all concerned. Two dealers of Gretna refused to be bound by these conditions and broke prices with the result that they have been boycotted and cannot get supplies. The farmers are indignant, as they cannot get lumber unless they go to Plum Coulee, or Morden and pay the com- bination price. The shoe pinches the farmer when the bears get control of the wheat market and deprive him of his profits. It does not seem that more than a reas- onable price has been charged for lumber in Manitoba, and why should dealers be asked to do business for nothing or at a oss? It is not what others appreciate.

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