Everyone is touting the benefits of social media these days it seems. They are suggesting to others that they move away from “traditional media”. What both have in common is the ability to reach audiences, both small and large. The difference is that in order to reach these potential customers and clients through traditional practices, one must incur the cost of advertising through print, radio or television. Even to just advertise through the phone book can cost an arm and a leg. For instance, those attorneys who advertise on the back cover of the phone book can pay as much as $ 150,000 for that spot. If you aren’t a doctor or an attorney the chances that you can afford that kind of advertising are slim to none.
However, if you can learn just a little about social media you can advertise for almost nothing. The key to social media is the social. The internet has become the community of the 21st century. It’s the place people who are pressed for time go to relate and connect with others. And nothing feels better to consumers than to feel that they are working with someone they feel a connection to, someone they can trust. And it doesn’t stop there.
For instance, Patricia Volonakis Davis, author of the book Harlot’s Sauce: A Memoir of Food, Family, Love, Loss, and Greece promoted her book on Facebook by giving her social network a chance to win prizes by getting their friends to add her on Facebook. The only costs she incurred were the prizes themselves. That’s a small price to pay to promote a book to hundreds of new readers who would not have known of her book otherwise.
So, how can you use social media to promote your business or advance your cause? Start with one of the easier ones. Easy is a relative term because many of the older set find MySpace to be easier to navigate than Facebook while others like the more constrictive but user friendly Bebo. Others with more experience promote themselves on Digg, LinkedIn, Twitter and more. Play with it – none of them implode if you make mistakes. Most of the sites offer easy to follow instructions. The benefits of a small investment of your time will be the return you notice in your pocket book.
Lonnie Avery is a seasoned and successful financial and business mentor. He has teamed up with a premier internet marketing education company and is continuing on his mission to assist others to become wealthy on the internet with his proven venture. Visit Lonnie and his associate’s website at http://www.ProvenCashflow.com. Opt-in to his informational website and change your life forever!
Sunset Coming On, Huanchaco
Huanchaco, Trujillo, peru, South America.
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By Geraint Rowland Photography on 2014-11-02 18:06:11