Is Social Media a Con?

This was a question placed on Ecademy the other day to which my reply can be found below. A great lively debate and lots of interesting points of views.

Well, Social Media is definately a new phenomena… and in terms of business leverage of course it is early days… Henry Ford once said ‘I know half of my advertising budget is wasted, I just don’t know which half’. So it is with Social Media… many people are thrashing around extolling the virtues of the next must have ‘widget’ for your business…

Does anyone remember the early days of the website, when all these website designers suddenly emerged to create the ‘must have online presence which would lead to untold wealth?’. well that never happened and loads of ‘just qualified’ (from college) front page experts arrived to create the most ugly things on the Internet…

Today of course things have moved on and social media has caught everyone’s attention. Our Company helps business owners to run and manage their operations more effectively (most are offline companies) and turn them into a set of documentable processes where the owner can continue to earn but get their time back. There are many facets to this including marketing.

It would be appropriate to consider (in relation to the business) Facebook, LinkedIn, Twitter and Ecademy in the same way we must consider an element of offline networking.

What I know for sure is that, with no marketing there is no business and with marketing there is some business… where the business comes from is not always where the effort was put in either, it’s like we’re rewarded for effort but not quite where we predicted the returns would come from.

As we move through the next 10 years of course Social Media will evolve as did the making of money through ad-words and affiliate schemes… Google sorted out the moneterisation of the Searching, and there will be ways to earn money from Social Media apart from being in the industry, over time. Remember 10 years ago, Broadband was a new gadget, today we can’t imagine a world without it… what will we think of Social Media in 10 years from now?

The question surely is… We know that as businesses move through the next 10 years, personal branding, product branding and company branding will ALL be important… the leading figures in all big companies are well known to us and as the social media sites turn our attention more to people than to companies so this will be the arena for brand building for 1/3 of how we promote what we do.

Hard and fast stats. right now?… much too early, the same problem as asking why is my Internet slow when I have a fast machine and a 24mb broadband connection… try getting an answer to that one anytime soon….

Should you do Social Media?… well perhaps you get a presence, being absent is more conspicuous these days that being there… get a feel for what it can do, explore its relevance to your business, see what others are doing and then decide how much effort to put in…

Social media is not going to go away… slowly building a presence on them getting the Bio’s in place building the connections and learning is not a bad thing… generating income from them today.. the jury is out… but and it’s a big but, it’s definitely not too early to get the toes wet.

Chris Ogle is Managing Director of Internet Power Systems Ltd. and is author of his best selling book, In 2 The Clouds. Chris has lived in Watford, England for the majority of his life and is a keen Table Tennis player. In a career spanning 30 years in the computer industry Chris has worked with 000’s of businesses from small Micro companies through to large multinationals such as Laing O’Rourke. With the exposure to such a diverse range of businesses and their operating processes coupled with his technical background Chris was well placed to design and create one of the first completely web based business platforms for SME’s. Drawing on 7 years of providing Cloud computing solutions to the SME marketplace coupled with a detailed understanding of Internet Marketing has culminated in SME7 – 7 Steps to getting the Business that you really want – more Profit, more time and more Choices! Chris’s book ‘In 2 The Clouds’ takes us through these 7 Steps and removes the mystery of escaping the rat race ‘no time and no money’ to the more desirable ‘More money and more time to enjoy it’!.

To download a free chapter from the book ‘in 2 the clouds’ visit http://www.in2theclouds.com. To find out more about the author go to http://www.ipsx.co.uk/chrisogle_home.htm.


Product Description
Was ist Coaching?

Es gibt es sehr unterschiedliche Arten von Coaching. Auf der einen Seite gibt es klar Geschäfts orientierte Coachings wie das Business Coaching, Leadership Coaching, Karriere Coaching, New Media Cosching und Gehaltscoaching. Auf der anderen Seite gibt es Mental Coaching, Atem Coaching, Holistic Coaching, Life Coaching und Natur Coaching.


Vieleicht haben Sie jetzt für sich gedacht, das sind ja alles eigenständige Coaching Kategorien ohne Berührungspunkte.


Was wäre aber, wenn Sie wegen einer um 50% besseren gesundheitlichen Verfassung (z. B. dank Atem Coaching) Ihrer Karriere einen Powerboost geben können und so Ihr Einkommen verdoppeln? Was würde das für Sie und Ihre Familie bedeuten?


Oder was wäre, wenn Sie dank dem New Media Coaching ( z.B. eigenes Buch, E-Book, Audio Book ) als Experte wahrgenommen werden und so in die Management Spitze aufsteigen und Ihr Einkommen verdoppeln?


Oder was wäre wenn Sie durch das Life Coaching einen neuen Job entdecken, welcher Ihnen mehr Freiheit gibt und Spass macht? Was denken Sie, würde diese neugewonnene Freiheit und Unabhängigkeit Ihre Lebensqualität dramatisch verbessern?


Die unterschiedlichen Coaching Kategorien haben mehr Berührungspunkte als es auf den ersten Blick erscheint. Und die verschiedenen Coachings sind durchaus unter einander kombinierbar.


In diesem Buch finden Sie eine Übersicht, was die verschiedenen Coachingkategorien sind.


Nach dem Lesen dieses Buches, sind Sie in der Lage Ihr passendes Coaching zu finden um Ihre Weichen in Richtung Unabhängigkeit und Freiheit zu stellen. Freiheit und Unabhängigkeit, würde Sie das interessieren?



Inhaltsverzeichnis


Kapitel 1 - Was ist Coaching?

Coaching – Mentoring

Coaching – Consulting

Coaching - Therapie

Coaching - Sporttrainer

Kapitel 2 - Was ist New (Social) Media-Coaching?

Überblick über die fünf neuen Media-Plattformen
Podcast

Video und Live Casting

E-Books / BoD Book on Demand

Social Media


Kapitel 3 - Was ist Mental-Coaching?

Was macht ein Mental-Coach?


Kapitel 4 – Was ist Business-Coaching?

Was sind die Vorteile eines Business-Coachs?

Wie viel kostet ein Business-Coach?

Was ist Online-Business-Coaching?


Kapitel 5 – Was ist Management-Coaching?

Warum nutzt eine clevere Führungskraft Coaching?

Kann mir Coaching wirklich bei meiner Karriere helfen?


Kapitel 6 - Was ist ein Life-Coach?

Brauche ich einen Life-Coach?


Was sind die verschiedenen Typen von Life-Coachs?

Wie finde ich einen Life-Coach?


Kapitel 7 - Was ist Atem-Coaching?

Was sind die Folgen einer schlechten und nur oberflächlichen Atmung?

Wie kann ein Atem-Coaching-Prozess ablaufen?


Kapitel 8 - Was ist Holistic-Coaching?

Welches sind die Faktoren, die das „Ganze“ ausmachen?

Warum ganzheitliches Coaching?


Kapitel 9 - Was ist Natur-Coaching?

Was macht das Outdoor-Coaching so speziell?

Was wird beim Outdoor-Coaching gemacht?


Kapitel 10 - Was ist Coaching für Leadership und Führungskräfte?

Wie hilft ein Leader-Coach?


Kapitel 11 - Was ist ein Medien-Coach?

Wer braucht Medien-Coaching?


Kapitel 12 - Was ist Karriere-Coaching?

Brauche ich einen Karriere-Coach?


Kapitel 13 – Was macht ein Gehaltscoach?

Wo beginnt Gehalts-Coaching?


Kapitel 14 - Ist Coaching eine Art professionelle (Psycho-)Therapie?


Kap

    FAMAB DAVID Awards 2011, Köln
    Fotos des DAVID Awards 2011 – der Wettbewerb für den Nachwuchs der Eventbranche & Live-Kommunikation
    Am 9. Juni 2011 waren wir in der Fresenius Hochschule in Köln bei den DAVID Awards des FAMAB. Der David Award ist ein Wettbewerb für den Branchen-Nachwuchs der Hochschulen.

    Alle Berichte, Fotos, Meinungen und Hintergründe findest du auf unserem Blog unter blog.eveos.de

    Foto von eveos – www.eveosblog.de – Blog für Eventmarketing, Social Media und Marketing

    Hinweis zur Nutzung dieses Fotos
    Du kannst dieses Foto gerne unter Beachtung der angegebenen Creative-Commons Lizenz auf deiner Webseite verwenden oder in deinem Magazin oder Zeitung abdrucken. Wenn du dieses Foto benutzt musst du uns als Quelle unter dem Foto nennen (Foto: Henning Stein, eveosblog.de) und – insofern du das Foto online benutzt – unseren Blog www.eveosblog.de verlinken. ‘no-follow’ Links gelten nicht. Dankeschön!
    By eveos on 2011-06-09 00:00:21
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