Small Business Advertising On A Small Budget – Geek Think

All businesses are watching their pennies, your business isn’t the only one cutting back. Everyone from individual customers to other businesses are having to make cut backs. Maintaining your own business if full of stress, particularly during this economic downturn. So you might be looking for new methods to reduce your expenses but you don’t have to reduce the volume of your advertising.

It’s a mistake to do too much with the marketing portion as a new business, but some business owners think that will be the way to look more professional if they do full page newspaper advertisements and promotional coupon mailers. This may seem to be a good way to attract the public but there are techniques which are less costly and smaller which will be just as effective if not more.

Flyers are an inexpensive way to advertise for your business and can be hung in a variety of places. You will find that if you do choose to mail these items that you can do so at a very inexpensive rate simply by folding them in a tri-fold and addressing the back of the flyer. Most companies have computers and these make excellent tools for printing up flyers and coupons to pass out to customers or lay on the counter for people to take. They can be hung up on public bulletin boards all around town as well.

Small promotional products like promotional pens and promotional magnets are nice items to keep on hand and pass out a lot. As these items travel around town with your logo on them more people will become aware of your business and its location. They will be seen and perhaps even discussed by your customer and a person who notices this promotional item or they may just leave your name on that person’s brain. Either way they will have an impact. The key to this form of advertising is to buy less expensive promotional items in bulk and hand them out freely.

There are many ways to advertise for your small business. Keeping costs down doesn’t mean cutting back it just means becoming more creative with your advertising dollars and that can actually benefit the effectiveness of your advertising more than money can.

Extend your promotional power by using more creative ideas for marketing. The professionals at promotionalpromos.com will be happy to help you create a marketing plan for their promotional products. Click on promotionalpromos.com right now to see all the choices available for your business, including promotional pens!


Product Description

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy.
Here is an OUTRAGEOUS idea--it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. No more guesswork. That's OUTRAGEOUS by itself! Lots of advertising programs claim to want to help you stand out. This one works. This is material you can use immediately. Presented by Advertising Guru Bill Glazer, who has spent years teaching this at seminars, implementing it in the trenches in his own Baltimore menswear business, and providing it to dozens of clients in all industries,
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how! 
 

Price: $4.56
  • ISBN13: 9780982379318
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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